If you’re looking for 2018’s Black Friday deals, head here!
It’s a lingerie addict’s favourite time of the year…Black Friday and Cyber Weekend! We’ve shared all the best Black Friday lingerie sales, offers and deals we can find around the internet in the last couple of years along with our favourite picks from each brand, and we’re back to do so again this year! We’ve included brands big and small, so make sure to explore as you might find some new smaller ones or larger brands selling independent designers at a discount!
Check out what I’m planning to buy here.
Are you a lingerie business running a sale for Black Friday and Cyber Weekend? If so, email us at bigcuplittlecup@gmail.com for inclusion in this list – we’ll be updating it throughout the holiday.
Make sure to sign up and search for all these brands at TopCashback to get extra money back in places too.
Featured Sales
First up, a few of our favourite brands and our picks from them! Make sure to scroll to the bottom to find a list of sales broken down into UK, US & International too.

Bluebella
- 20% off at Bluebella (no code needed), expires 23/11 to midnight 27/11.
- 50% off Nova Red at Bluebella (no code needed) –24/11, 24 hours only.
- 50% off Style Steals to be announced at Bluebella (no code needed) – 25/11-26/11, 24 hours only.

Brastop
- Up to 70% off at Brastop.

Playful Promises
- 25-70% off everything at Playful Promises.

Knicker Locker
- 20% off new arrivals at Knicker Locker, 24/11 to 27/11 with code BLKFRIDAY20

ASOS
- 20% off everything with code WIN20

Leia
- Up to 50% PLUS free delivery over £30.
Figleaves
- 25% off selected lines.

Ann Summers
- Save £10 when you spend £50 with code SPEND50
- Save £20 when you spend £80 with code SPEND80

Kaleidoscope
- 25% off all lingerie from until Cyber Monday.
Boody – Eco Bamboo Wear
- Up to 40% off including 40% OFF Boody Shaper Bra*, 30% OFF Boody Cami Bodysuit*, 20% OFF All other Boody Products.
*black only
Twisted Lingerie
- 40% off with code YESYESYES until 8am Tuesday.
And even more sales that we haven’t had time to pick faves from, separated down into categories (because I’m always tempted by US brands and end up paying huge customs fees, so I’ll spare you the same temptations!):

UK sales
- Neon Moon: 40% off your entire order
- Gossard: 25% off all lingerie 24/11-28/11.
- Knickerocker: 30% off all orders with code THANKS30
- Selfridges: Up to 20% off with code SELFCCE
- Sweaty Betty: 20% off with code BLACK20
- Brastop: £16 bras – click here to find these.
- Boux Avenue: 25% off everything, applied in basket.
- Amoena: 20% off when you spend £60.
- All Undone: Up to 50% off select styles, starting 24/11.
- Buttress & Snatch: Shop the sale here.
- Emma Harris Lingerie: 20% off Tamara Black with code TAMARABLACK plus free worldwide shipping with code CHRISTMASPOST
- Mimi Holliday: Up to 50% off.
- Edge O’Beyond: 10% off orders over £150 with BLACKFRIDAY10.
15% off orders over £150 with BLACKFRIDAY15.
20% off orders over £300 with code BLACKFRIDAY20.
25% off orders over £500 with code BLACKFRIDAY25.
30% off orders over £750 with code BLACKFRIDAY30.
35% off orders over £1000 with code BLACKFRIDAY35.
40% off orders over £1500 with code BLACKFRIDAY40. - Viva Voluptuous: 20% off with code BF17
- Oysho: 20% off everything plus free shipping.
- Curvy Kate & Scantilly: Bras from £14.
- Hunkemoller: 25% off everything.
- Fleur of England: 30% off all black lingerie with code BLACK
- Aristoc: 25% off everything.
- Yelena Buck: Sign up to the newsletter to receive the newsletter exclusive sale.
- Kiss Me Deadly: 20-50% off.
- Studio Pia: Free worldwide shipping with code BLACKSHIP17
- Lazeme: Bras £10 or less here, knickers £5 or less here & sleepwear sale bargains here.
- Katherine Hamilton: Up to 40% off.
- Claudia May Lingerie: 30% off with code BLACKFRIDAY
- Harlow & Fox: 20% off orders under £500 with code BF20; 30% off orders over £500 with code BF30
- Janay: 30% off all collections excluding Into the Wild with code BLACK30
- Gilda & Pearl: Discounts here.
- Sonata Rapalyte: 50% off with code BLACKFRIDAY
- My Retro Closet: 20% off everything with code TREATWEEK

US Sales
- Journelle: 15% off orders over £150, 20% off orders over $250, 25% off orders over $350 with code BLKFRI
- Le Fae Rouge: 20% off samples, 10% off regular items, free shipping on orders over $50.
- Anachronism in Action: 35% off with code THANKS17
- Wellfitting: 20% off bestselling products PLUS $10 discount code for 2018.
- Rusalka Lingerie: 30% off with code THANKS
- Dottie’s Delights: Stay tuned!
- Sugar Lace Lingerie: Stay tuned!
- Bluestockings Boutique: 30% off with code shopsmall
- Uye Surana: Discounts on select items, use code LUCKYSTARS for additional discount & free gift with orders over $50.
- Fortuna Femme: 35% off orders over $250 with code HEYTHANKS35; 40% off orders over $500 with code HEYTHANKS40.
- She & Reverie: 20% off with code shopsmall
- Morgan Lane: 25% off with code BATTYFRIDAY17
- Angela Friedman: 25% off with code TWENTYFIVE
- Cristina Aielli: New collection launching Friday; 20% off The Velvet Garden & The Ivory Moon collections.
- Wonderlust Lingerie: 50% off everything with code HH4017
- Blush Lingerie: 50% off everything applied at checkout, and 6th item free.
- Dottie’s Delights: 15% off everything with code BLACK; 25% off in stock items with code FRIDAY

Europe & other international sales
- Hunkemoller: 25% off everything.
- Dream and Drive: Up to 50% off.
- Ewa Michalak: 30% off everything.
- Three Souls Lingerie: Stay tuned!
- La Lilouche: Stay tuned!
- ColieCo: Extra 10% off everything in the sale section.
- Maude Nibelungen: 30% off everything on Thursday & Friday with code BF2017. Saturday to Monday – 15% to 25% off selected products.
- Le Rose: Up to 50% off robes.
- Glamuse: 20% off select items.
- Bettie Fatale: Up to 40% off.
- Comexim: 20% off everything.
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