It’s that time of year again, Black Friday! If you’ve been following BCLC for a while, you’ll know we always say this is the perfect time to refresh your lingerie drawer, grab those everyday essentials you’ve had your eye on, or finally treat yourself to a gorgeous bra or gift set at an unbeatable price.
I know…I know. Things have been a little quiet here since last year’s little spat of reviews and Black Friday lingerie sale round-up (which so many of you loved, thank you!). Life, kids, work, all the usual. But after getting back into blogging properly over on Rebel Angel (where I now talk mostly about books, books and…books!) and falling in love with writing again, I really want to revive Big Cup Little Cup too. And what better way to kick things off than with one of our biggest posts of the year?
As always, this guide brings you the best Black Friday lingerie deals, Cyber Monday offers, and Cyber Weekend discounts across the UK, US, and internationally, covering small indie brands, big favourites, and everything in between. Whether you’re shopping for the right size, exploring a wide range of cup sizes, hunting down a deal on Freya lingerie, or just wanting the very best discounts across the lingerie world… you’re in the right place.
I’ve tried to round up as much as I can from the Black Friday women’s lingerie sales, everything from everyday staples and wireless bras to luxury gifts, plus-size favourites, petite brands, bralettes, shapewear, and all the pretty things we love to wear under our clothes (or on their own!). There are some incredible unbeatable prices this year on Black Friday womens underwear, I’m honestly a bit overwhelmed and can’t make any decisions!!
This post contains affiliate links, and we’ll keep it updated throughout the Black Friday deals and Cyber Weekend as new offers land, so make sure to bookmark it and check back for the newest sale items!
Are you a lingerie business running a Black Friday or Cyber Monday sale in 2025? We’d love to feature you! Email us at bigcuplittlecup@gmail.com with your offer, dates, and any codes. We’ll be updating this page throughout the week.
Gossard
Shop the Gossard Black Friday sale here and get 30% extra off with code BFD30
Bluebella
Up to 50% off everything, shop the Bluebella Black Friday sale here!
Brastop
- Shop the Brastop Black Friday sale here and get £1 delivery using code BFSAVE
- Get free knickers with a matching bra here!
Lovehoney UK
Up to 70% off in the Lovehoney Black Friday sale here.
Agent Provocateur
Get 30% off the Agent Provocateur Black Friday sale using code BF30
Boux Avenue
Shop the Boux Avenue Black Friday sale with 20% off everything here!
Hunkemoller
- Shop the Hunkemoller Black Friday collection with up to 50% off everything here.
- Get 5 knickers for £26 or 3 knickers for £12
Peachaus Lingerie
Instead of a Black Friday sale, Peachaus Lingerie will be donating £5 from every bra sold to Coppafeel. Shop their entire collection here!
Shock Absorber
Buy 2, get 25% in the Shock Absorber Black Friday sale!
More sales to come, keep your eyes peeled – I’m working on it right now!
A Quick Note on Sizing (Because It’s BCLC!)
Before you start shopping, a quick reminder: Black Friday is amazing, but only if you’re buying the right size and the right style for your body.
And yes, I am occasionally guilty of snapping up a bra only because it was so pretty and on sale in a sister size that’s at least a couple of sizes too far away for comfort (as I mentioned in a post where I confessed: I’m a bra fit blogger and I don’t always wear a bra that fits”!)
If you’re not sure about your size, or you think you’re wearing the right one because “it mostly fits”, this is your sign to double-check your size chart, US underband, international sizing conversions, or that one fit guide you always mean to look up. A badly fitting bra in the wrong bra size isn’t a bargain, no matter how good the discount – you just won’t wear it!
If you’re new here, welcome! Big Cup Little Cup was built on helping women (including curvy women, plus size, petite, DD+, small band/big cup and those who don’t fit into the so-called “standard” mould) find bras that actually support, lift, and feel incredible.
You can find more posts about bra fit here (some of which have images that desperately need updating, but the info still stands!):
- How To Check If Your Bra Fits Properly
- How To Measure Your Bra Size
- So you think you know what a D cup looks like?
- Have You Found A Bra That Fits?
What to Shop During Black Friday
If you’re overwhelmed by the sheer number of deals this year (and honestly, there are more than ever, I swear!), here’s what we recommend keeping an eye on:
Everyday essentials
I like to shop my most-worn styles: T-shirt bras, plunge bras, great-fitting briefs, wireless bras, comfort-first bras, your favourite everyday bra. It’s the perfect time to stock up on these types of essentials.
Something special
If you’ve been eyeing a luxury set, this is the weekend for those premium gifts, indulgent lace pieces, and investment brands you usually only window-shop. A lot of these Black Friday deals are limited time ones, which means you’re unlikely to see these prices again.
Bestsellers that rarely go on sale
Iconic longlines, high apex bras, sculpting bodysuits, bridal sets, and those “how is this bra always sold out?” styles are on sale at this time of year. Often the Black Friday sale is across the entire website or product line too at this time of year rather than just a single collection!
Gift sets & seasonal pieces
We like to use this opportunity for Christmas shopping! Lingerie is one of the most popular premium gifts this time of year, we love finding a piece of lingerie under the tree!
Black Friday is always one of our busiest and favourite times to share what’s happening across the lingerie world, and I’m so happy to be back posting here again! I’ll be updating this list throughout the week with new offers, extra codes, and fresh finds, so keep popping back.
And if you spot a sale I’ve missed?
Drop me an email at bigcuplittlecup@gmail.com, I’d love to include it.
Happy shopping, and may you find the perfect fit, the perfect price, and the perfect excuse to treat yourself this year!
